A growing Southern-inspired gentlemen’s apparel company, had been featured in Southern Living Magazine and a variety of regional southern publications. When onboarding with FSI for their fulfillment support in 2012, this company was selling to two primary sales channels including direct to consumer and to regional specialty stores. Since that time, the company has grown to sell through additional large retailers including Belk, Dillard’s, TJ Maxx/Marshall’s, and Von Maur as well as on-line retailers such as Zulily and RuLaLa. Supporting this growth and addition of sales channels is where FSI can give companies a real competitive advantage. The company owners needed FSI’s combination of technical and solid logistics expertise to help expand their supply chain and continue to realize their potential for growth.
In late 2005, FSI identified a need within a national agency based in New York with a strong Atlanta presence, to move their customer’s existing premium and promotional event fulfillment program to a new provider. Based on previous experience within FSI with this program, our team was able to work with the agency to identify specific issues related to inventory management and quality. With our proven processes and industry best practices, FSI knew we could deliver vast improvement over the current provider.
In early 2010, an agency based in both Atlanta and the Los Angeles area, approached FSI to support their growing sweepstakes and rebate programs for their top client. Their current provider, an Atlanta printer, was not flexible enough to handle the substantial growth of programs and the volumes within each promotions. Rebates checks were going out late and incorrectly while the number of on-going programs with overlapping date ranges proved too much to manage. Another factor became lack of technology to manage the programs giving no access, for the agency or client, to the data they desired.